Thursday, October 16, 2003

Everything in Moderation

Had a browsing day today. Been here, there and virtually everywhere.

Best discovery was a 'Moderation' site by Tom Coates, author of

Tom is converned to structure communities which can mediate and moderate the passions of their people.

Everything in Moderation: Creative ways to manage online communities

In a world of unrequited mutualism, I think 'moderation' is pretty much what brands should be focused on...guiding the exchange of values...

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