Had a browsing day today. Been here, there and virtually everywhere.
Best discovery was a 'Moderation' site by Tom Coates, author of www.plasticbag.org
Tom is converned to structure communities which can mediate and moderate the passions of their people.
Everything in Moderation: Creative ways to manage online communities
In a world of unrequited mutualism, I think 'moderation' is pretty much what brands should be focused on...guiding the exchange of values...