Steal This Brand

Bumped into my old friend Stanley Moss (left), the other day and was reminded by him that it was two years since we'd last connected, at Medinge - the Utopian setting which sits behind him in this picture. Aaah, Sweden!

Stanley's on good form, planning to edit a book on
"Brands with a Conscience", which will combine a number case studies and principles...and be a LOT more accessible than Beyond Branding .

It build on the BWAC awards that we announce annually. Now in its third year...

If we get the go-ahead, I'll contribute two chapters...one on Toyota illustrating the way sustainability can be marketed, and one on ROMP and Made-By showcasing the benefits of transparency. Here's hoping.